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Faq
For More Information Call Us 888 632 1049 Q: What is the Mobile Feedback Management System™? A:The Mobile Feedback Management System™ is an intuitive, real time web-based platform in which businesses and organizations can quickly implement & monitor SMS Text message-based Brand Loyalty activities, including: Mobile Customer Surveys and Questionnaires: Features include powerful real time analytics via the Management Dashboard, actionable results and seamless delivery of permission-based mobile coupons, incentives and promotional messages. Results can be monitored & acted on via the web-based system wherever and whenever you are online. Other features include real-time service recovery alerts, customizable Surveys, multiple Surveys in parallel and instant, automated real time results. Mobile Loyalty & Rewards Subscription Management: easy and seamless mobile customer subscription management & instant 2-way interaction. Mobile Marketing: Encourage repeat business, maintain close interaction with your most important stakeholders - your customers! Deliver incentives, coupons, recurring alerts or company announcements & news with a few clicks of your mouse -- anywhere and anytime you are online. Drive sales and improve your bottom line. Reach your customers with permission-based messages on their most trusted and personal communication device - their mobile phones. Feedback365: Use a vanity keyword for your business and encourage your customers to text in their opinions, thoughts and general feedback. Think of this as your new interactive customer service desk! Q: How does the end-user or customer interact with your system? A: The Customer will see a traditional "Call to Action" which is typically a printed Survey, Questionnaire or Invitation to join a Mobile Loyalty and Rewards program in a public area of your business' premises. Instead of filling out written or punched Survey Cards, your customer can actually send in the Survey Response & associated answers via a single SMS standard rate Text Message. In addition to printed Survey Cards or Call to Action templates, we also have functionality to support Mobile Web or traditional Web Link enabled surveys and Loyalty VIP Club Opt-ins. Q: Will my customers need to have a “smart phone” or PDA to text in answers to my Surveys or Questionnaires? Q: My customer base is affluent and a bit older. I really don't think they are interested in 'texting' and I'm also not sure if they know how to send text messages. Wouldn't you agree? A: No. Actually, indpendent research shows that the popularity of SMS text as a communication medium has exploded worldwide across all age groups. Here are some recent statistics on usage of SMS Texts and interaction with Short Codes:
A: Yes, Front Door Insights' Mobile Feedback Management System™ has been provisioned and is live on all major and regional USA and Canadian Cellular networks. Q: Isn't twitter just as simple and effective as Mobile SMS Text Message Marketing?
A: There is no denying the current popularity of Social Networking websites such as twitter and Facebook. But, in order for you to interact or promote your business via twitter you first have to rely on your customers to complete several steps before they are available to you to promote your business to them.
1. Someone new to Twitter must first create their own user account by going to a website.
2. Additionally, if someone wishes to receive Text Messages via Twitter they need to complete an additional step to allow text messaging through their cellular phone. 3. Finally, the customer has to physically look for your twitter profile and then choose to 'follow' you before any interaction or promotion can take place. Our services simply require a single Opt-in - whether it's answering a Customer Satisfaction survey or simply texting in to join a Mobile Loyalty & Rewards database. This is something that takes seconds and can be done via a single SMS Text Message from 99% of cell phones available on the marketplace today.
It should also be noted that due to the text message fees that Twitter pays wireless network operators, it is anticipated that Twitter will soon start charging for their service or begin adding 3rd party advertising to customer initiated Tweets and text messages. Q: What equipment or software will I or my employees need to use your System?
A: Our system is web-based and accessible anywhere and anytime you are online. We recommend Firefox or Internet Explorer for best usage experience. Q: How long does it take to create a Survey or Loyalty & Rewards program in your System?
A: Mobile Marketing activities can be created and launched in just a few short minutes. The Mobile Feedback Management System™ is an incredibly user-friendly tool. You will be able to quickly create surveys and preview your survey in real-time, edit questions and change ordering as needed, activate & publish your survey instantly and then either print directly from your Dashboard or export and send the Survey to your marketing department or local professional printer.
Launching a Loyalty & Rewards Opt-in program is equally as simple and you can choose a Vanity Keyword of your choice to use as part of your 'Call to Action' in your business and associated advertising. Q: Will I be able to print my own Surveys or Questionnaires from the system? If you prefer to use more customized Survey templates such as drink coasters or table tents you would need to send the published Survey to a professional printer or your marketing department. Surveys can be exported as a txt or pdf file. Q: Do you have any sample Survey Questions or advice to consult before developing a Survey? Q: How often are my Mobile Marketing activities updated in the system? A: Yes, absolutely! You can run as many different Mobile Marketing activities at your business as you may need. As an example, a restaurant owner may want to run separate Surveys for his breakfast and dinner service. Q: Will I be able to obtain my Net Promoter Score with your product? A:Yes, the Mobile Feedback Management System makes obtaining and compiling your all important Net Promoter Score a breeze. Our automated and real time sms text message-based platform removes the heavy lifting involved with phone or print surveys and compiling your results. Simply log on to your secure Dashboard and find out how your business is doing today. Companies obtain their Net Promoter Score by asking customers a single question on a 0 to 10 rating scale: "How likely is it that you would recommend our company to a friend or colleague?". Based on their responses, customers can be categorized into one of three groups: Promoters (9-10 rating), Passives (7-8 rating), and Detractors (0-6 rating). The percentage of Detractors is then subtracted from the percentage of Promoters to obtain a Net Promoter score. A score of 75% or above is considered quite high. Q: Does your system have any real-time Service Recovery advantages? A: Yes, users can specifically configure Survey Questions based on their importance to your business and whether or not the customer's response is perceived as good or bad by you. Each user has the option to configure real-time alerts from any Survey Answer response. Q: Are there any restrictions on the number of management employees I can provide access to the system? Q: Can I configure user rights or limit the amount of rights a specific employee or user has on the system? A: Yes, user rights can be configured as part of the Account set-up process. As an example, you may only want to grant "view only" rights to certain users. Q: Are targeted SMS promotional text messages similar to SPAM? A: No, absolutely not. Users only have the option to send out targeted SMS text messages to customers who have "Opted In" and wish to recieve further promotional messages from your business. Front Door Insights adheres to the strict practices and standards published by the Mobile Marketing Association and the Canadian Wireless Telecommunications Association.
Promotional SMS text messages are proving to be very popular & effective with consumers. Redemption rates on Mobile Coupons are typically over 20% and easily outperform both print and email coupons. SMS text messages are read 95% of the time and are typically opened and read within 4 minutes of receipt! Q: Will I be able to restrict the amount of Opt-ins or Survey responses that a user sends in via SMS text message over a cetain time period? A: Yes, clients can configure how many Opt-ins they will allow over a customized time frame from a unique mobile phone number. Q: Can I configure automatic delivery of auto-reply messages and Mobile Coupons to customers who elect to Opt in to a Mobile VIP Loyalty Club or take a customer survey? Q: How long does it take to get an account set up? Q: How can I get pricing information for your Service?
A: Please call us on 888-632-1049 or email us at sales@fdinsights.com and we'd be happy to walk you through our services and associated pricing. We offer monthly plans with bundled services or you are free to use a 'performance-based' plan based on actual monthly usage of services. Volume text discounts are included in all of our plans. Q: Do you work with other companies to Resell your services?
A: Yes, absolutely and we'd love to hear from you. Our mobile marketing services are perfect tie-ins and the next logical step for Print Media companies such as Yellow Page Publishers, Newspapers, Magazines and Advertising/Media Agencies.
Additionally, if you already have a sales force that is already calling on different business verticals that may be perfect candidates for mobile marketing services you should contact us today. See Resellers for further information.
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